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About AV LearnUp Bengaluru: Marketing & Social Media Analytics

With the aim to create a community full of trendy analysts & data scientists, we are coming up with the next series of meetups focused on individual domains & topics. We will discuss important social media case studies & analytics to track. The meetup will be a conference & workshop format to listen to guest sessions & solve a hands-on problem.


Social Media Analytics is one of the most common uses cases of Big Data. We will talk about the various techniques and tools available for Social Media analytics and share the latest technologies for effective social media marketing. Discuss the typical Social Media Analytics objectives which include: amplify the business presence, running a campaign through Social Media, reducing customer service costs with proper Social Media monitoring process, getting feedback on products and services. 


In this session, learn new strategies around affecting digital analytics and network with others in the field.


10:00 am Introduction by Analytics Vidhya

10:15 am Guest Session by Hindol Basu

11:15 am Session on Marketing Analytics & introducing the problem statement

11:45 am Tea & Snacks Break 

12:00 pm Demo session & problem solving for 2 hours 

About Speaker: Hindol Basu (Key Thought Leader in Analytics)

Hindol Basu is the Co-author of book titled Business Analytics: Applications to Consumer Marketing,  published by McGraw Hill India in March 2015 and Head of the Analytics Consulting practice at Tata IQ.


He is one of the leading data scientists and leads the analytics practice within the Tata Industries analytics division. Hindol had also worked with Citibank and TransUnion for Indian and North American markets. He has been one of the key thought leaders in risk, marketing and operational analytics helping evangelize the culture of data-driven decision making. 


Hindol holds a bachelor in engineering from IIT Kharagpur and an MBA from IIM Bangalore. He had partnered extensively with educational institutions across the country to create application focused training programs to create tomorrow’s analytics leaders.

Important Points:

  1. Bring Your Laptop
  2. Install Excel / SAS/ R / Python
  3. Kindly bring your own internet connection
  4. There is NO FEES!


Happiest Minds Technologies Private Limited (SMILES 4),

53, 1/2, Hosur Rd, Madiwala, Beside Madiwala Police station.

1st Block Koramangala, Bengaluru, Karnataka 560068

Registration Fee

Applied ML