AV LearnUp Chennai: NLP and its Application in Social Media Analytics

With the aim to create a community full of trendy analysts & data scientists, we are coming up with the next series of meetups focused on individual domains & topics. This meetup is focussed towards social media analytics. We will discuss important social media case studies & analytics to track. The meetup will be a conference & workshop format to listen to guest sessions & solve a hands-on problem. Social Media Analytics is one of the most common uses cases of Big Data. We will talk about the various techniques and tools available for Social Media analytics and share the latest technologies for effective social media marketing. Discuss the typical Social Media Analytics objectives which include: amplify the business presence, running a campaign through Social Media, reducing customer service costs with proper Social Media monitoring process, getting feedback on products and services.

In this session, learn new strategies around affecting digital analytics and network with others in the field.

Agenda

10:00 am Welcome & Introduction

10:15 am Guest Session by Karthikeyan Sankaran

11:15 amSessionon Social Media Analytics & introducing the problem statement

11:45 amTea & Snacks Break

12:00 pmHands-on session for 2 hours

About Speaker: Karthikeyan Sankaran

Karthikeyan's professional career has been focused on using information technology as a tool to solve business problems. He has attended some of the best academic programs in India - Management course at IIM Calcutta, M.Tech - Computer Science degree at IIT Madras and the B.Tech program at IIT Madras. He started his IT career in 1996 implementing ERP (Enterprise Resource Planning) systems and shifted to Business Intelligence in the year 2000 after completing his MBA.

Over the last 16 years, he has worked in the area of Business Intelligence & Advanced Analytics, having played multiple roles as a consultant, project manager (PMP certified), business development manager, innovation lead and delivery head. Currently, at LatentView Analytics, he is responsible for implementing data-driven business solutions for customers using the power of data science, machine learning, and other cognitive technologies.

Important Points:

1. Bring your Laptop
2. Bring your own internet connection
3. Install Excel / SAS/ R / Python
4. There is NO FEES!

Venue

ICSR Hall Indian Institute of Technology Madras (Map)