AV LearnUp Hyderabad: Marketing & Social Media Analytics

Registrations for this LearnUp are closed

With the aim to create a community full of trendy analysts & data scientists, we are coming up with the next series of meetups focused on individual domains & topics. We willdiscuss important social media case studies & analytics to track. The meetup will be a talk & workshop format to listen to guest sessions & solve a hands-on problem.

Social Media Analytics is one of the most common uses cases of Big Data.We will talk about the various techniques and tools available for Social Media analytics and share the latest technologies for effective social media marketing. Discuss the typical Social Media Analytics objectives which include: amplify the business presence, running a campaign through Social Media, reducing customer service costs with proper Social Media monitoring process, getting feedback on products and services.

In this session, learn new strategies around affecting digital analytics and network with others in the field.

Agenda

1:00 pmIntroduction by Analytics Vidhya

1:15 pm Guest Session by Sandhya Kuruganti

2:15pmSessionon MarketingAnalytics & introducing the problem statement

2:45 pmTea & Snacks Break

3:00 pmDemo session & problem solving for 2 hours

About Speaker: Sandhya Kuruganti

Sandhya Kuruganti is the Co-author of book titled Business Analytics: Applications to Consumer Marketing,published byMcGraw HillIndia in March 2015and an Independent Analytics Consultant.

She has been a Senior Analytics Leader and Management Consultant, Ex-Senior VP, Decision Management at Citibank.

Important Points:

1. Bring Your Laptops fully charged
2. Install Excel / SAS/ R / Python
3. Kindly bring your own internet connection
4. There is NO FEES!

Venue

Lamakaan

Off Road No. 1, Banjara Hills, Opposite GVK One, Hyderabad, Telangana 500034