Cover image for AV LearnUp Hyderabad: Marketing & Social Media Analytics

About AV LearnUp Hyderabad: Marketing & Social Media Analytics


Registrations for this LearnUp are closed



With the aim to create a community full of trendy analysts & data scientists, we are coming up with the next series of meetups focused on individual domains & topics. We will discuss important social media case studies & analytics to track. The meetup will be a talk & workshop format to listen to guest sessions & solve a hands-on problem.

 

Social Media Analytics is one of the most common uses cases of Big Data. We will talk about the various techniques and tools available for Social Media analytics and share the latest technologies for effective social media marketing. Discuss the typical Social Media Analytics objectives which include: amplify the business presence, running a campaign through Social Media, reducing customer service costs with proper Social Media monitoring process, getting feedback on products and services. 

 

In this session, learn new strategies around affecting digital analytics and network with others in the field.


Agenda

1:00 pm Introduction by Analytics Vidhya

1:15 pm Guest Session by Sandhya Kuruganti

2:15 pm Session on Marketing Analytics & introducing the problem statement

2:45 pm Tea & Snacks Break 

3:00 pm Demo session & problem solving for 2 hours 

About Speaker: Sandhya Kuruganti

 


Sandhya Kuruganti is the Co-author of book titled Business Analytics: Applications to Consumer Marketing,  published by McGraw Hill India in March 2015 and an Independent Analytics Consultant.

 

She has been a Senior Analytics Leader and Management Consultant, Ex-Senior VP, Decision Management at Citibank.

Important Points:

  1. Bring Your Laptops fully charged
  2. Install Excel / SAS/ R / Python
  3. Kindly bring your own internet connection
  4. There is NO FEES!

 

Venue

Lamakaan 

Off Road No. 1, Banjara Hills, Opposite GVK One, Hyderabad, Telangana 500034


Registration Fee

Free
Amex