DataHour: Unlocking Business Growth - The Power of Customer Segmentation

Online 08-04-2023 01:00 PM to 08-04-2023 02:00 PM
  • 5640


  • Knowledge and Learning.


About the DataHour:

Customer segmentation is an important strategy for businesses to effectively identify and target potential buyers. By dividing the customer base into smaller, more specific groups based on characteristics such as demographics, behaviour, and preferences, businesses can tailor their marketing efforts and messaging to better appeal to the needs and interests of each group.

This can lead to more effective use of marketing spend and advertising, as businesses can focus their efforts on the segments that are most likely to respond positively to their messaging. In this DataHour, explore with Anshuman how customer segmentation is a valuable tool for businesses looking to better understand and engage with their customers and can lead to more effective marketing and business strategies.

The zeal for learning new technologies, and good to have a basic knowledge of Machine Learning. 

Who is this DataHour for?

  • Students & Freshers who want to build a career in the Data-tech domain.
  • Working professionals who want to transition to the Data-tech domain.
  • Data science professionals who want to accelerate their career growth

E-Certificates will be provided within 24 - 48 hours of the session only to those who have attended the entire webinar. Please make sure to join the zoom webinar with your correct name and email address to ensure that your certificate is properly credited to you.


Anshuman Kumar

Senior Data Scientist at Deloitte

With over five years of experience in statistical modelling, Al and ML implementations, neural networks, natural language processing, and A/B testing, Anshuman is a Senior Data Scientist at Deloitte's Advertising & Marketing practice. He obtained his Masters in Business Analytics from Symbiosis University. 

Before joining Deloitte, Anshuman worked in the BFSI sector where he focused on transfer learning solutions like Google Bert and worked on end-to-end projects from ideation to deployment for production. Anshuman is proficient in several tools, including PySpark, Google Cloud, Python, Tableau, and other Business Intelligence tools.

Connect with him on Linkedin


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