Brief Description of position:

• An excellent understanding of the Machine Learning algorithms related to Propensity to Buy, RFM Matrix, Collaborative Filtering, Market Basket Analysis, K-Nearest Neighbours etc.
• Ability to convert the client’s business problem into statistical problem and develop appropriate solutions
• Developing suitable Machine Learning models to predict Propensity To buy (using Structured data)
• Develop Regression based models, Support Vector Machines, Random Forests & Neural Networks for Marketing & Sales Analytics
• Leveraging knowledge and experience in Machine Learning to improve existing solutions and design bespoke solutions.

Additional Job Description

• 5 - 6 years of experience in developing Machine Learning models and specifically at least 3 years on Analytics solutions for problems related to propensity Modeling
• Hands-on experience in creating and developing Marketing & Sales Analytics solutions in the Business Process Servicing domain
• Presentation of solutions/ analysis to leadership/key stakeholders
• Proficient in open source programming including Python or R
• Data cleaning and preparation (Missing value handling, Pipelines)
• Expertise in handling issues related to Model Overfitting & Underfitting, understanding of Cross-Validation, Feature generation, Gradient descent & XG boost)
• Advanced Excel and PowerPoint skills
• Data visualization using POWER BI or Tableau, or any other visualization tool is desirable
• Experience/understanding on at least one of the tools like SAS, SQL, SPSS etc. is desirable but not a must
• Excellent communication skills
• Adherence to timeliness
• Detail oriented

Responsibilities

• Understand the requirements & ability to identify the inputs required for the same.
• Analyzing client initiated conversations & work with manager in creating the required reports
• Implementing statistical and data mining techniques e.g. hypothesis testing, machine learning, and retrieval processes on a large amount of data to identify trends, figures and other relevant information
• Track key metrics monthly/Weekly/Daily basis
• Collaborating with clients and other stakeholders to effectively integrate and communicate analysis findings
• Evaluating emerging datasets and technologies that may contribute to our analytical platform

Essential skills include CRM analytics, NLP & Text Mining, Python, advance statistics, cloud, APIs, Power BI, MS – Office Skills with respect to PowerPoint, Excel & others.

Experience

• 5 to 6 years

Educational qualifications

• Preferred MBA/ M.SC from Statistics / Economics / Mathematics, Graduate – B-Tech / BE or B.Sc. in Statistics / Economics / Mathematics

Location

Bangalore

Minimum Work Experience:

5 years

Maximum Work Experience:

6 years

 

Location

Bangalore

Minimum Qualification:

Graduate