Designation: Manager – Marketing/Campaign Analytics
Location: Gurgaon, Haryana
Reports to: SVP, Head of Analytics
Faircent.com, established in 2013, introduced the concept of P2P lending in India and is today, India’s largest NBFC-P2P platform. Disrupting the traditional banking models, P2P lending directly connects people who have spare money to lend to people who need credit, thereby eliminating intermediary margin. Faircent.com focuses on offering greater value for all stakeholders in the lending value chain. Lower cost and tech-efficient processes ensure that Lenders can earn higher returns on their investments while Borrowers can access cheap and fast credit.
Over the last 5 years, Faircent.com has worked closely in conjunction with different industry bodies, government and regulatory authorities to establish the online lending sector in India. Globally, the $350 billion P2P lending sector is giving stiff competition to banks and traditional lenders across developed markets such US, UK and South East Asia. As per RBI’s recent Report on FinTech and Digital banking released recently, P2P lending in India is expected to observe a CAGR of 60%.
The government recognized the role that P2P lending can play in addressing the country’s huge credit deficit with innovative tech-led solutions and announced regulatory guidelines in October 2017. Faircent.com was the first platform in India to be certified as an NBFC-P2P by the Reserve Bank of India, underlining its position as the industry front-runner and leader in both business practices and thought.
Faircent.com in its nascent history has been able to garner recognition from the Industry.
Faircent.com is part of the Microsoft Accelerator Winter Cohort and BizSpark programmes. It also features in Business Standard list of Top 5 FinTech start-ups to revolutionize business in India and was recently awarded The Economic Times BFSI Innovation Award 2018 for startups.
Faircent.com was established by senior internet professionals Rajat Gandhi (Founder and CEO), Vinay Mathews (Founder and COO), and Nitin Gupta (Co-Founder). Amongst themselves, they have a combined experience of more than 50 years in financial, online and digital realms, building large Internet businesses and listing them on NASDAQ. They are supported by an experienced, passionate and trustworthy team. To know more visit https://www.faircent.com/the-team
We are seeking an experienced Growth/Marketing/Customer Analytics Manager to lead analytics for all digital channels, and partner with cross functional teams to identify trends in the data and opportunities to optimize campaigns and product initiatives. You will collaborate with the marketing team to design robust experiments, evaluate test results, and collaborate on future strategy based on these results.
As a growth manger, you will serve a critical role in the development of data- driven insights and recommendations to help improve marketing effectiveness. You will be responsible for creating measurement best practices across digital channels. You will use various analytical methods such as data mining, segmentation, customer profiling, and a test-and-learn approach to provide actionable insights to our key business partners.
What You'll Do
3-5 years of experience in analytics/quantitative roles. Experience in Financial Services & Credit Products is preferred.
Bachelor’s degree in a quantitative field such as Math, Statistics, Engineering,