Faircent : Manager – Marketing/Campaign Analytics

Brief Description of position:

Designation: Manager – Marketing/Campaign Analytics 

Location: Gurgaon, Haryana 

Reports to: SVP, Head of Analytics 

Industry and Company Overview 

Faircent.com, established in 2013, introduced the concept of P2P lending in India and is today, India’s largest NBFC-P2P platform. Disrupting the traditional banking models, P2P lending directly connects people who have spare money to lend to people who need credit, thereby eliminating intermediary margin. Faircent.com focuses on offering greater value for all stakeholders in the lending value chain. Lower cost and tech-efficient processes ensure that Lenders can earn higher returns on their investments while Borrowers can access cheap and fast credit. 

Over the last 5 years, Faircent.com has worked closely in conjunction with different industry bodies, government and regulatory authorities to establish the online lending sector in India. Globally, the $350 billion P2P lending sector is giving stiff competition to banks and traditional lenders across developed markets such US, UK and South East Asia. As per RBI’s recent Report on FinTech and Digital banking released recently, P2P lending in India is expected to observe a CAGR of 60%.  

The government recognized the role that P2P lending can play in addressing the country’s huge credit deficit with innovative tech-led solutions and announced regulatory guidelines in October 2017. Faircent.com was the first platform in India to be certified as an NBFC-P2P by the Reserve Bank of India, underlining its position as the industry front-runner and leader in both business practices and thought.   

Faircent.com in its nascent history has been able to garner recognition from the Industry. 

Faircent.com is part of the Microsoft Accelerator Winter Cohort and BizSpark programmes. It also features in Business Standard list of Top 5 FinTech start-ups to revolutionize business in India and was recently awarded The Economic Times BFSI Innovation Award 2018 for startups. 

The Team 

Faircent.com was established by senior internet professionals Rajat Gandhi (Founder and CEO), Vinay Mathews (Founder and COO), and Nitin Gupta (Co-Founder). Amongst themselves, they have a combined experience of more than 50 years in financial, online and digital realms, building large Internet businesses and listing them on NASDAQ. They are supported by an experienced, passionate and trustworthy team. To know more visit https://www.faircent.com/the-team    

About the Role 

We are seeking an experienced Growth/Marketing/Customer Analytics Manager to lead analytics for all digital channels, and partner with cross functional teams to identify trends in the data and opportunities to optimize campaigns and product initiatives. You will collaborate with the marketing team to design robust experiments, evaluate test results, and collaborate on future strategy based on these results. 

As a growth manger, you will serve a critical role in the development of data- driven insights and recommendations to help improve marketing effectiveness. You will be responsible for creating measurement best practices across digital channels. You will use various analytical methods such as data mining, segmentation, customer profiling, and a test-and-learn approach to provide actionable insights to our key business partners. 

What You'll Do 

  • Craft and lead a digital marketing analytics multi-year roadmap and granular strategy supporting paid social, paid search, connected TV, podcast, and identify additional channels for expansion opportunities. You will work cross functionally across channels to build a robust digital analytics capability. 
  • Lead scoping, aggregating, tracking, and measuring performance (upper funnel marketing and downstream product conversions), evaluating the success of marketing initiatives against KPI goals. Drive a compelling marketing point of view related to the ability to utilize both known and anonymous information to inform multi-media marketing execution and decisions. 
  • Develop dashboards to communicate the data in a clear and digestible way so that the stakeholders and relevant team can easily assess trends. 
  • Drive testing discipline, expansion and innovation by developing and executing a test & learn again and again, You must be obsessed with testing everything. 
  • Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversions across a variety of marketing channels and touchpoints. 
  • Develop robust modeling capabilities within digital marketing to understand segmentation, response metrics and propensity scoring based on disparate data sources. 
  • Partner with key marketing stakeholders to define business benefits, requirements, drive adoption and lead user acceptance testing. 
  • Translate digital technology investments into direct and measurable business results. 
  • Develop recommendations for how to best leverage marketing tools to drive programs across all digital media channels including: Display, Search, Mobile, Video, Paid Social and Site. 
  • You will oversee analytics resources and have the support of 1-2 analysts eventually. 

About You 

  • 3-5 years of experience in analytics/quantitative roles. Experience in Financial Services & Credit Products is preferred. 

  • Bachelor’s degree in a quantitative field such as Math, Statistics, Engineering, 

Operations Research or Economics (Masters preferred)

  • Expertise with Excel, SQL, Tableau, SAS, R or Python 
  • Experience with Optimizely, Tealium, Google 360, Facebook, Twitter, Pinterest 
  • Excellent understanding of digital marketing tools such as Identity graphs, DMPs, MTA, MMM, and CDPs 
  • Understanding of web and app technology: cookies, SDKs, tracking, identity, tagging 
  • Able to deliver short term / near-term wins while building towards a larger strategic vision 
  • A strong work ethic, self-motivation and the capacity to work under pressure and to tight deadlines 
  • Superior analytical and problem-solving skills, with the ability to cut through complexity and turn high-level business requirements into specific analysis projects. 
  • Excellent communication skills with outstanding presentation skills. 
  • Interested Applications can write in to [email protected]  or call Rajesh Yadav on +91 9818995357 
Minimum Qualification:

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