Brief Description of position:

 

Department	RL Ho & Support-BIU (Business Intelligence Unit)
Location	Thane
Number of Positions	1
Reporting Relationships	AVP
Position Grade	M3/M4 TPP Campaigns

Job Role:

Drive analytics and insight driven customer and channel campaigns for TPP to deliver business targets

• Plan, execute and automate direct to customer digital marketing campaigns (Website, Internet Banking, Mobile App Push notifications, SMS, Email, Flash Messages, Facebook, Instagram and WhatsApp) & assisted campaigns (Personal Bankers & Contact Centre) for consumer banking, HNI and international banking products
• Lead customer lifecycle management through acquisition, activation, promotions, cross-sell, upsell, retention, service and branding campaign projects across product suites.
• Deepen relationship value with existing customers through offers and promotions & define acquisition strategy for prospective customers.
• Identify untapped market opportunities and provide solutions to saturated and diminishing business of products through analytical campaigns by setting up propensity driven and persona wise campaigns.
• Conduct A/B Testing, usability testing, multivariate testing, test and control execution, run quality checks, UI/UX improvements and impact analysis (touch rate, open rate, click rate) on all campaigns & provide analysis and suggestions for improvement.
• Ensure best quality lead flow to outbound call center, relationship managers, investment counsellors through EBTs & channel campaigns.
• Convert dormant and inactive customers to active customers through targeted campaigns based on past account behavior.
• Lead campaign operations team to design workflows and execute marketing campaigns, reminders and triggers.
• Regular Coordination with Product, Marketing, Analytics and Operation Teams for Conceptualizing and executing the campaigns
• To keep a sharp eye on competitors campaigns and adapt best practices

Job Requirments:

• Drive data driven campaign & business strategy / Planning
• Good Understanding of Marketing landscape & marketing technologies (ex: E-MAIL, SMS, Social)
• Good Microsoft Excel knowledge and fair understanding on SAS & SQL query & reporting tool.
• Good Presentation skills
• Good stakeholder management ability
• Analytical Thinking, TPP product knowledge and communication skills
• AMFI Certification (Non Mandatory)

Location

Thane