MiQ : Business Analyst II

Brief Description of position:

ABOUT MiQ

MiQ is the leading marketing intelligence company with technology and people that help businesses win. They are experts at ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. Our People have an endearing and unique quality that sets them apart from the rest and that is why our product inspires. Our People make the difference, and our values make the people.

In short, MiQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate revenue. MiQ offers its clients products and services across Media (which is their programmatic managed media offering), Analytics (custom engineering and data science solutions for business challenges in digital marketing space) and Technology (their technology and analytics capabilities geared for their customers use). They enjoy a 97% client retention rate globally across brands such as Walmart, Barclaycard and Ford.

MiQ was built 10 years ago by Gurman Hundal and Lee Puri, with its original base in London, UK. Remaining a self-funded business, the company has now grown to over 700 employees, with 15 global offices covering 4 continents. Our business vision is to empower the marketing divisions with the relevant insights so that they can shape the overall business strategy. It is for this reason MiQ has very exciting and realistic growth expectations over the coming years. It is a great opportunity to work across a global business while becoming a key contributor within a growing, winning organization.


QUICK FACTS

  • Represent over 450 Client’s Globally
  • 97% Retention Rate of Client’s since Launch
  • 700 Global Employee’s, with a 100% Staff Retention Rate in the first 3 years of the business, currently 93%
  • Offices in London, Manchester, Hamburg, 10 cities in the US, Toronto, Australia and Bangalore
  • Award Winning Infrastructure – Recently voted for the ‘Best Use of Data’ as well as ‘Best Trading Team’ in UK and ‘Most Innovative Brand in Mobile’ in North America


WHAT WE VALUE AT MiQ

  • PASSION - We love and live what we do
  • DETERMINATION - We always find a way to “figure it out”
  • UNITY - We back each other and challenge one another
  • AGILITY - We anticipate the unexpected, embrace and adapt to change
  • COURAGE - We dare to think unconventionally You can find out more about


SECTION 2

  • Job title - Analyst II
  • Team - Business Analytics
  • Role Type - Individual Contributor
  • Work experience- 2-4 years if relevant work experience
  • Key relationships -
  • Internal: individual contributors across various teams (campaign, trading, sales/marketing, analytics)
  • External: customers


SECTION 3 – ROLE PURPOSE

  • 100% Individual Contributor
  • Responsible for self-delivery
  • Primary focus on T1 & T2 accounts and Media product adoption
  • Accountable for driving account strategy in partnership with the market and upskilling market on new analytical applications
  • Active participant in recruitment, branding and external events organization/participation


SECTION 4

Key Responsibilities

Success Indicators/Outcomes

Analytical Focus

- Define business problem, identify key questions and future outcomes

- Executive synthesis and Recommendations

Campaign Management

- DSP exploration

- API explorations and new data sources integrations: Execution

- Automations for campaign reporting and trader/CS efficiency

Insights

- T1 & T2 Accounts brainstorming & identification of upselling opportunities

- Influencing Insight processes in the pod

- Insight planning for strategic insights - brainstorm and roadmap

- Advance analytics use cases

- QBR execution

Reporting/

Dashboard

- Solutions: Ideation, planning & execution

Market Connect

- Execute on vertical focus & solution

- Process improvements: suggestions & adoption

Custom Solution & Local Products

- Driving adoption of custom solutions

- Identifying opportunities for custom solutions

- Solutions execution - Product/DSP/Vertical: Ex: Cast/CTV/DOOH/Data Partners/Movie moments

Media Products

- Give inputs on product roadmap and driving product adoption

Operations

- Recruitment: Active participation for Interns & A1 roles

- Branding

- Best practice enforcement. Ex - JIRA, Meeting timings, Communication etiquettes

- Induction & onboarding of new joiners

People & Culture

- Driving MiQ culture within Interns & A1

- Mentoring interns & A1 for projects and insights


SECTION 5- SKILLS

Must Have

  • Working knowledge of Python/R
  • Descriptive & Inquisitive analysis
  • Mentoring, Storytelling and Visualization
  • Flawless written & verbal communication


Good to Have

  • PySpark
  • API Integrations
  • Interviewing, Public Speaking & Stakeholder Management
  • Advanced Analytics - ML and Statistics


Essential attributes-

  • Focuses on Continuous learning – on the job and as well as training programs
  • Good communication skills - Independently able to drive internal and external calls with multiple stakeholders
  • Being the expert and go-to person for AiQ infrastructure, data sources, coding skills, business acumen, analytical methodologies etc.
  • Being a role model for Interns & Analyst-I within the team and focused on making them better

At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.

Location
Bangalore
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