Brief Description of position:

JOB TITLE

ASSOCIATE – DATA ANALYTICS – L1 

JOB SUMMARY

We live in the data age and the growth of data which is available and usable in marketing and business has made being data driven an achievable goal for us and our clients. Our team works to be this bridge between the data and the business; to capture and measure the digital activities which are so important to business and turn them into useful insights and actions which impact customer and business outcomes. This requires that we help make sure that there is strategic organization around what needs to be measured, and what value it will deliver. That purpose is defined and adhered to when we collect, process, and act on data. This requires that we educate and inform our colleagues and clients about how best to use data to generate useful insights and actions. This requires that we design and deliver solutions which fit needs and improve the data agenda.

We work within blended teams consisting of technologists, user experience, design specialists, and account managers to help inform and improve the business that we as a company deliver for our clients. We work directly with clients to grow and mature how and why they do digital analytics to turn it into more of a powerhouse in their business. We advise, we consult, and we deliver.

 

PRIMARY RESPONSIBILITIES

Technical Analyst:

Work independently or with minimal steer on following tasks:

• Understanding of Digital Analytics concepts along with exposure of working with technology and business teams in deploying future ready, flexible & scalable digital platforms.
• Individual contributor who is involved in development of analytics solutions for Analytics and optimization SDLC.
• Understands Solution Design Reference (SDR) and can create Technical Specifications or Tagging Strategy Document.
• Setup analytics solutions in any of popularly used Tag Management Solutions like Adobe Launch, Tealium, GTM & Ensighten.
• Proficiency in JavaScript & CSS selectors for performing DOM scraping and troubleshooting analytics implementations.
• Understands specifications for hierarchical or flat data layer and work with front-end teams in deploying it.
• Validate analytics deployment with one or more debugging tools and ability to work with multiple development teams. 
• Participate in clients' QA and deployment processes (Agile methodology, etc.)
• Perform necessary setup in admin, reporting console and able to triage analytics issues independently with minimal oversight.
• Good understanding of general principles of data security and compliance 
• Be able to setup optimization solution on digital platforms using any tool of client choice like AT&T, Optimizely, VMO etc.
• Understanding of clickstream KPIs and analytics reports is a must
• Define and setup campaigns/scenarios for optimization using any optimization tools like Test & target or Optimize
  
  

Data Analyst

• Sound understanding of clicksteam data and KPIs and marketing concepts
• Be able to create reports through the application and customer lifecycle
• Good understanding of at least one of Adobe Workspace, Google Data Studio, Tableau or PowerBI or any other BI tool to convert data into meaningful reports
• Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners
• Analyzing online user behavior, conversion data and the customer journeys
• Produce tactical analysis and implications/recommendations in line with business expectations
• Evaluate tools and standards to develop best in class analytic strategies
• Execute quantitative analysis that translates data into actionable insights.
• Manage and Interpret large amounts of complex data across functions (Web, App, CRM, Operations, etc.)
• Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets.
• Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders.
• Effective presentation and story boarding skills with exposure to executive level presentations
• Understanding of report deployment and automated updates will be an added advantage
• Understanding of A/B testing concepts will be a plus to the profile

Media Analyst

• Analyze and improve Performance of Media Budget and suggest Tactical and strategic changes
• Create reports and insights for stakeholders via Power BI, GDS 
• Good understanding of Alteryx and other data transformation tools and basic understanding of Python
• Experience with Media Metrics and exposure to media channels - social, search
• Good understanding of Google Analytics and audience activation via tools like SA/DV 360
  
  

EXPERIENCE : SKILL SET

 

Domain Expertise	Technology stack	Must Have	Nice to have
TA	Analytics and optimization	GA, Adobe Analytics,	Optimizely, AT&T
TA	Tag Management	Adobe Launch, GTM,DTM
TA	Programming Languages/Open sources	Java Scripts, HTML	SQL, R, Python
TA	Reporting & Dashboards	Adobe Report builder, Workspace, GA console	BI Tools Tableau, Power BI
TA	Testing Tools	Omnibug, Httpfox	Selenium

Domain Expertise	Technology stack	Must Have	Nice to have
DA	Web Analytics	GA Console Adobe Analytics Workspace, Adobe Report builder,Segmentation
DA	Reporting & Dashboards	Advanced excel,  BI Tools Tableau, Power BI, Google Data studio, Qlikview, Datorama
DA	Automation skills /Open sources	Python, R, VB script	Statistics, SQL

Domain Expertise	Technology stack	Must Have	Nice to have
Media Analytics	Web Analytics	GA Basics
Media Analytics	Media Analytics	GMP	Specialization in SA or DV 360
Media Analytics	Data Transformation	Alteryx
Media Analytics	Reporting & Dashboards	GDS	Power BI
Media Analytics	Automation skills /Open sources	Python	Statistics

 

PERSONAL ATTRIBUTES

• Strong written and verbal communication skills
• Articulation skills
• Good team player
• Ability to manage tasks within timelines
• Process orientation and the ability to follow required processes

 

EXPERIENCE 0.5 - 3 Years

LOCATION Gurgaon, Bangalore

 

PROJECTS THIS ROLE WILL SUPPORT:

• Digital Analytics stack implementation for Global Brands
• Data Analytics Transformation for Commerce Projects
• Digital Analytics Strategy Planning & Execution
  

POSSIBLE CAREER PATHS:

• Data Analytics Technology Expert
• Data Analytics Platform Consultant
• Analytics Architect / Lead Analytics Solution Consultant

 

ABOUT US 

 
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com

Location

Gurgaon, Bangalore