Janatahack: Customer Segmentation

Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

Companies employing customer segmentation operate under the fact that every customer is different and that their marketing efforts would be better served if they target specific, smaller groups with messages that those consumers would find relevant and lead them to buy something. Companies also hope to gain a deeper understanding of their customers' preferences and needs with the idea of discovering what each segment finds most valuable to more accurately tailor marketing materials toward that segment.

This weekend, we are back with another Janatahack, this time dealing in a problem statement on customer segmentation. Stay tuned and make the maximum out of this learning opportunity.

FAQs

1. Where can I find the dataset and the problem statement for the hackathon?

The contest will go live on the designated contest start date and time. There is a timer that is shown at the top of this page which shows the remaining time before the contest goes live. This is when you can access the problem statement and datasets from the problem statement tab.

2. Can I share my approach/code?

Absolutely. You are encouraged to share your approach and code file with the community. There is even a facility at the leaderboard to share the link to your code/solution description.

3. I am facing a technical issue with the platform/have a doubt regarding the problem statement. Where can I get support?

Join the AV slack channel by clicking on 'Join Slack Live Chat' button and ask your query at channel: janata_hack